Last Updated: May 17, 2025
This Privacy Policy describes how Trovevo.com (“we,” “us,” or “our”) collects, uses, and shares your personal information when you visit our website, Trovevo.com (the “Site”), and use our services. We are committed to protecting your privacy and ensuring the security of your personal information.
1. Information We Collect
We collect different types of information from and about you, including:
- Information You Provide Directly:
- Contact Information: When you subscribe to our newsletter, contact us through forms, or participate in surveys or contests, we may collect your name, email address, phone number, and postal address.
- Account Information: If you create an account on our Site (if applicable), we may collect your username, password, and other profile information.
- User-Generated Content: If you post comments, reviews, or other content on our Site, this information will be publicly visible and collected by us.
- Travel Preferences: If you use our travel planning tools or express interest in specific travel destinations or types of news, we may collect this information to personalize your experience.
- Payment Information: If you make any purchases through our Site (if applicable), we will collect necessary payment information (e.g., credit card details), which is processed by our secure payment processors. We do not directly store your full credit card information.
- Communications: Records of your correspondence with us (e.g., emails, chat logs).
- Information We Collect Automatically:
- Log Data: Our servers automatically record information (“Log Data”) created by your use of the Site. This may include your IP address, browser type, operating system, referring website, pages visited, the time and date of your visit, and other usage statistics.
- Cookies and Similar Technologies: We use cookies, web beacons, and other similar technologies to collect information about your browsing activities on our Site. This helps us personalize your experience, analyze website traffic, and serve targeted advertisements. You can manage your cookie preferences through your browser settings (see Section 6 for more details).
- Device Information: We may collect information about the device you use to access our Site, including the device model, unique device identifiers, and mobile network information.
- Location Data: With your consent, we may collect precise location data from your device to provide you with location-based travel information or news.
- Information We Collect from Other Sources:
- Social Media Integrations: If you connect your social media accounts to our Site, we may receive information from your social media profile, such as your name, email address, and profile picture, in accordance with your privacy settings on that platform.
- Third-Party Service Providers: We may receive information about you from third-party service providers, such as analytics providers and advertising networks.
2. How We Use Your Information
We use your personal information for various purposes, including:
- Providing and Improving Our Services: To operate and maintain our Site, provide you with the information and services you request, personalize your experience, and improve our content and features.
- Communication: To communicate with you, respond to your inquiries, provide customer support, and send you newsletters, updates, and promotional materials (where permitted by law and in accordance with your preferences).
- Personalization: To understand your interests and preferences, recommend relevant travel information and news, and customize the content and advertisements you see on our Site.
- Analytics and Research: To analyze website traffic, track user behavior, conduct research and development, and improve our Site and services.
- Marketing and Advertising: To display targeted advertisements to you through Google AdSense and other advertising platforms, and to measure the effectiveness of our advertising campaigns.
- Security and Fraud Prevention: To protect the security and integrity of our Site and services, prevent fraud and abuse, and enforce our Terms of Service.
- Legal Compliance: To comply with applicable laws, regulations, and legal processes.
3. Sharing Your Information
We may share your personal information with the following categories of recipients:
- Service Providers: We may share your information with third-party service providers who assist us in operating our Site, providing our services, conducting analytics, sending emails, processing payments, and serving advertisements (including Google AdSense). These service providers are contractually obligated to protect your information and use it only for the purposes we specify.
- Business Partners: We may share aggregated or anonymized information with our business partners for research, marketing, or other purposes. With your consent, we may share your personal information with specific travel-related partners to provide you with relevant offers or services.
- Social Media Platforms: If you interact with social media features on our Site, your interactions may be shared with your social media connections.
- Legal Authorities: We may disclose your information to law enforcement agencies, government authorities, or other third parties if required by law or legal process, or if we believe it is necessary to protect our rights, property, or safety, or the rights, property, or safety of others.
- Business Transfers: In the event of a merger, acquisition, reorganization, sale of assets, or other business transaction, your information may be transferred to the acquiring entity or other third party involved.
- With Your Consent: We may share your information with third parties with your explicit consent.
4. Google AdSense and Other Advertising
We use Google AdSense to display advertisements on our Site. Google AdSense uses cookies and web beacons to serve ads based on your prior visits to our Site and other websites. This allows Google and its partners to show you ads that are more relevant to your interests.
- Google’s Use of Data: Google may use the information collected through AdSense cookies to personalize the ads you see. You can learn more about how Google uses your information for advertising purposes by visiting the Google Privacy Policy (https://policies.google.com/privacy) and the Google AdSense Help pages.
- Managing Your Ad Preferences: You can control the ads you see on Google and opt-out of personalized advertising by visiting Google’s Ads Settings (https://adssettings.google.com/). You can also opt out of third-party vendor’s use of cookies for personalized advertising by visiting www.aboutads.info.
- We may also work with other advertising networks that use similar technologies to display ads on our Site. These networks may have their own privacy policies, which we encourage you to review.
5. Your Rights Under GDPR, CCPA, and CPRA
Depending on your location, you may have certain rights regarding your personal information under applicable data protection laws, such as the General Data Protection Regulation (GDPR) for individuals in the European Economic Area (EEA) and the United Kingdom (UK), the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) for California residents.
- Right to Access: You have the right to request access to the personal information we hold about you and to receive a copy of it.
- Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
- Right to Erasure (Right to be Forgotten): Under certain circumstances, you have the right to request that we delete your personal information.
- Right to Restriction of Processing: You have the right to request that we restrict the processing of your personal information under certain circumstances.
- Right to Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit it to another controller.
- Right to Object: You have the right to object to the processing of your personal information for certain purposes, such as direct marketing.
- Rights Related to Automated Decision-Making: You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.
- Right to Opt-Out of Sale/Sharing (CCPA/CPRA): California residents have the right to opt out of the “sale” or “sharing” of their personal information. Under the CCPA/CPRA, “sale” is broadly defined and may include the sharing of personal information for targeted advertising. You can exercise this right by [Provide clear instructions on how users can opt-out, e.g., a “Do Not Sell or Share My Personal Information” link on the homepage or in the footer].
- Right to Limit Use and Disclosure of Sensitive Personal Information (CPRA): California residents have the right to limit the use and disclosure of their sensitive personal information for purposes other than those necessary to provide the services.
- Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.
- Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority in your country or state if you believe that our processing of your personal information infringes applicable data protection laws.
Exercising Your Rights:
To exercise any of these rights, please contact us using the contact information provided in Section 9 below. We will respond to your request in accordance with applicable laws. We may need to verify your identity before processing your request.
6. Cookies and Similar Technologies
We use cookies and similar technologies (e.g., web beacons, pixels) to collect and store information about your browsing activities on our Site.
- Types of Cookies We Use:
- Essential Cookies: These cookies are necessary for the operation of our Site and enable you to use its features.
- Analytics Cookies: These cookies help us understand how users interact with our Site by collecting and reporting information anonymously. We use tools like Google Analytics for this purpose.
- Functional Cookies: These cookies allow our Site to remember your preferences (e.g., language settings) and provide enhanced features.
- Advertising Cookies: These cookies are used to deliver targeted advertisements to you based on your interests and browsing history. These may be placed by us or by third-party advertising networks, including Google AdSense.
- Managing Your Cookie Preferences:
- Browser Settings: You can control and manage cookies through your browser settings. Most browsers allow you to block or delete cookies, or to be notified when a cookie is being placed. Please refer to your browser’s help documentation for instructions.
- Website Cookie Banner: Upon your first visit to our Site, you will typically see a cookie banner that allows you to manage your cookie preferences.
- Third-Party Opt-Outs: You can opt out of certain third-party advertising cookies as described in Section 4 (for Google AdSense) and through resources like www.aboutads.info.
7. Data Security
We implement reasonable security measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include technical, administrative, and physical safeguards that are appropriate to the sensitivity of the information we collect and process. However, please be aware that no method of transmission over the internet or method of electronic storage is completely secure.
8. Data Retention
We will retain your personal information for as long as necessary to fulfill the purposes for which it was collected, as described in this Privacy Policy, or as required by applicable laws and regulations. The retention period may vary depending on the type of information and the specific purposes of processing.
9. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:
Trovevo.com [Your Physical Address, if applicable] [Your Email Address] [Your Phone Number, if applicable]
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will post any changes on this page and update the “Last Updated” date at the top of the policy. We encourage you to review this Privacy Policy periodically. If we make significant changes, we may provide you with more prominent notice, such as by email or a notice on our Site.
11. Specific Provisions for California Residents (CCPA/CPRA)
In addition to the rights outlined in Section 5, California residents have the following rights:
- Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you, the sources of that information, the purposes for collecting it, and the categories of third parties with whom we share it.
- Right to Opt-Out of Sale/Sharing: As mentioned in Section 5, you have the right to opt out of the “sale” or “sharing” of your personal information. [Reiterate opt-out instructions here].
- Right to Limit Use and Disclosure of Sensitive Personal Information: You have the right to direct us to only use your sensitive personal information for certain limited purposes.
To exercise these rights, please contact us using the information provided in Section 9. We will need to verify your identity before processing your request. You may also designate an authorized agent to make requests on your behalf, subject to verification of their authority.
12. Specific Provisions for Individuals in the EEA and the UK (GDPR)
In addition to the rights outlined in Section 5, individuals in the EEA and the UK have the right to lodge a complaint with a supervisory authority in their country. Our legal basis for processing your personal information will depend on the specific context in which we collect it. Generally, we will process your personal information based on one or more of the following legal bases:
- Consent: Where you have given us explicit consent to process your personal information for a specific purpose. You have the right to withdraw your consent at any time.
- Contractual Necessity: Where processing is necessary for the performance of a contract with you or to take steps at your request prior to entering into a contract.
- Legitimate Interests: Where processing is necessary for our legitimate interests or the legitimate interests of a third party, provided that your interests and fundamental rights do not override those interests.
- Legal Obligation: Where processing is necessary for compliance with a legal obligation to which we are subject.
International Data Transfers: If we transfer your personal information outside the EEA or the UK, we will ensure that appropriate safeguards are in place to protect your information in accordance with applicable data protection laws. This may include using Standard Contractual Clauses approved by the European Commission or the UK Information Commissioner’s Office.
By using Trovevo.com, you acknowledge that you have read and understood this Privacy Policy.